Tax included (税込)

This is a price that includes tax. Check the tax-included price to see what you'll actually pay.

○% off / Half price (○％引・半額)

"20% off" means 20% cheaper than the listed price. "Half price" means 50% off.

Use-by date (消費期限)

This is shown on foods that you should not eat after the date has passed.

Best-before date (賞味期限)

This is a guideline for when the food can be enjoyed at its best quality. For an unopened product that has been stored correctly, it does not mean the food becomes inedible the moment the date passes.

Net content (内容量)

This shows how much is contained in the product.

5 Labels Worth Remembering

Tax Included

Half Price

Use-By Date

Best-Before Date

Net Content

Also check the allergy labeling

If you have allergies, also check the ingredients and allergy labeling. If you're not sure, don't judge based on appearance alone.